Get someone else to handle your SEO data.
As sites and businesses get more complex, SEO data also goes from being simple to complex.
Getting resource internally from BI can be impossible and finding the talent to hire is difficult.
Piped Out provides a managed service for handling all of your SEO data.
What does this include?
- All the data: You'll get easy, quick access to your data without limits.
- Best in class reporting: You'll get get access to pre-built report templates to help you with your reporting and common SEO tasks.
- Deep expertise: You'll get access to our deep experience setting up your data. We know the right dimensions to load in UA & GA4, the quirks around working with Search Console, what you need from rank tracking data.
- Help & support: You'll have someone to turn to when you do have data problems.
Our customers get access to better analysis than they'd be able to do themselves.
And they save time & money, by letting someone else take care of the data issues.
Common problems we help solve
A large websites means a lot of data.
Spreadsheets slow down, you hit row limits, sampling becomes more common.
By pulling all your data into a warehouse, we'll let you work with data at any scale and you'll be doing it faster because all our pipelines will have done the heavy lifting in advance.
The more data you have the more valuable you'll find Piped Out.
Can you easily investigate your logs?
The bigger the site, the more attention you need to pay to crawling and indexing and log files are one of the most useful data sources for fixing these issues.
But on big websites, logs get correspondingly large and require dev work to make them accessible.
We work with your dev team to get logs accessible and easy to work with.
Historical data anomalies
Big websites have complex histories and siloed data sources.
We'll help you pull them all together and unify them.
Data from old migrations, reconciling analytics profiles from your CMS & ecommerce platform. We'll help you join those dots together.
Lots of segmented data sources
The problem here is obvious. Each website you work with has its own set of data.
If you work with 5 websites, you have 5x the number of data sources all of which need to be brought together.
We'll do it all for you, set-up reporting and make switching between websites for ad-hoc analysis as easy as changing a drop down in a form.
Repeating analysis
If you have multiple websites the other thing you're familiar with is reptition.
Different teams need their own sets of numbers, reports and analysis have to be repeated over and over again.
We're set-up to make reptition quick and easy and save you countless hours.
One unified view
We build everything in a way that allows to aggregate across websites as well.
If you need to build single reports or dashboards to manage/view a portfolio we're set-up to make that easy as well.
Explore some of our reporting templates.
We've anonymised the data for some reports so we can share them publically.
Branded SERP Monitoring
Monitor and control your brand image on Google.Rank Tracking
Analyse rich rank tracking data.Analytics Performance
A base template for measuring SEO performance with analytics.Log Monitoring
Monitor your logs for technical issues.Core Web Vitals
Track your domain and competitors CWV.Fast and insightful dashboards
As data scales, dashboards slow down. We pre-build our data pipelines to allow your reports to run faster while still being insightful.
Connecting with popular reporting platforms
We (primarily) use BigQuery for building the data warehouses.
It connects with all of the popular reporting platforms, Data Studio, PowerBI, Tableau etc.
We build our templates in Looker (Data) Studio, but all the business logic is in the underlying tables, so you can recreate them in any BI tool of choice.
We've already got pre-built queries you can use
Want to see year on year traffic for a portfolio of sites split by brand and non-brand? We've got a query for that.
Want to report on traffic and crawling across a migration? We've got a query for that.
Want to see traffic over time for a specific list of pages, or each template on your websites? We've got a query for that.
If we don't have it, we'll make it for you.
